Media Meet Conf.
Media Meet 2020 Conference
Hello!
Welcome to my website.
I am Vaibhav.
I am a doctoral candidate in the School of Communication, College of Communication and Information at the Florida State University. One word to describe me: Creatambitionate (creative, ambitious, passionate).
I just love marketing. And advertising. And research. Okay, UX too.
My research focuses on consumer psychology and behavior, particularly in new media environments. Prior to entering academia, I enjoyed a successful career in marketing and advertising across three different continents. I worked in various roles, including digital marketing, brand management, creative strategy, consumer analytics, and sales.
My doctoral thesis is centered on uncovering the phenomenon of consumer generated everything. I am also actively conducting research related to AI, human computer interaction, digital gaming, neuromarketing, and culture.
Personal information
- Full Name
- Vaibhav S. Diwanji
- address
- 27.6648° N, 81.5158° W
- vdiwanji@fsu.edu
- phone
- (email preferred)
- @vsdiwanji
Places I've been
Asia
born
Oceania
study/work
North America
currently
Next
??
Professional skills
Marketing Automation
Consumer Analytics
SEO/SEM/Social Media
Writing/Editing
UX-UI Design/Coding
Visual/Multimedia Designing
Research skills
- Quantitative
- Qualitative
- Content Analysis
- Sentiment Analysis
- Linguistic Inquiry
- Usability
- Geo-spatial Analysis
Teaching skills
- Communication
- Creativity
- Leadership
- Interpersonal
- Adaptability
- Active Listening
- Diversity
Education
WORK
A quick glance at the places where I've worked:
Teaching
My teaching philosophy: I do. We do. You do.
This is a capstone course of the advertising program at the Florida State University. It is about strategic advertising planning requiring students to work in agency teams.
This course explores account planning as a growing practice in advertising and public relations that emphasizes placing the consumer at the center of strategic planning.
This fun class introduces students to the beautiful world of designing with a specific focus on planning, production, and delivery of cool print and web projects.
This course is an analysis of the process of diffusion, from the standpoint of how communication is used in the introduction, spread, and adoption of innovations within a society.
This course introduces students to the aesthetics of film-making and television production.
The basic premise of this course is that public speaking is a vital skill that anyone can obtain with a commitment to understanding and practice.
Portfolio
Here's what I've been up to.
AEJMC Conf.
Association for Education in Journalism and Mass Communication (AEJMC)
User Generated Reviews
Journal of Retailing and Consumer Services
Best Dissertation Award
American Academy of Advertising
Top Doctoral Student
SComm, Florida State University
Academic Leadership Award
Florida State University
ICA Conf.
International Communication Association
Communication during Natural Disasters
Int. Journal of Disaster Risk Reduction
AAA Conf.
American Academy of Advertising
Co-presence in Gaming
Computers in Human Behavior
NCA Conf.
National Communication Association
Bored? Fun stuff about me...
Since you're already here!
Blog
Get inside my brain.
I write about marcomm, tech, design, and research. But, I’m a lot more than these things. I am years of experiences. And I’ll be more things yet to come.
FAQ
Do I look like my profile picture?
What you see is what you get. (My partner likes it, and that’s that!)What are the best books I have read?
There are just too many books to mention. But here are some of my current favorites: Marketing 4.0 by Philip Kotler; Don’t Make Me Think (plus ‘Revisited’) by Steve Krug; Made to Stick by Chip and Dan Heath.What the heck is consumer generated everything?
“The Web has changed everything” is a cliche, but cliches tend to be true. So, if you think that brands have an upper hand over consumers, you sadly still live in the 90’s. Users have long taken the control over things and actively shape everything firm/brand-specific. And that’s what I’ve committed my research/work to.What I can do?
If you’ve got a cool idea that you want to get started, or want a second opinion on your design, or simply want to collaborate for an awesome user-centric research project, let’s talk.
Cool! You’re still here. Thanks for hanging with me.
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